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Athos Ventures is a globally focused marketing consulting firm which specializes in market strategy, research and development.
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Athos Ventures is a globally focused marketing consulting firm which specializes in market strategy, research and development.
We are a New York-based marketing consulting firm, with a focus on China and the U.S., dedicated to helping companies identify the right opportunities and create actionable strategies which ensure that they stay ahead of the curve.
Our Clients
Our clients are our partners. The work we do begins with a clear and intimate understanding of your business, values and the objectives you set for internal and external development. Business analysis is based on sound and comprehensive research of your competitive advantages and environment. Plans of action are thoughtfully designed through creative collaboration. The results are actionable insights which fuel balanced and controlled growth.
Our Work
We work with clients identify market opportunities and develop realistic, actionable strategies to ensure that they stay ahead of the curve.
We are multidisciplinary market strategists. Leveraging our team’s deep experience in local markets, our firm has a global reach across U.S. and China. Our work with some of the world’s largest companies, as well as start-ups, have trained us to methodically seek out opportunities with the greatest potential while evaluating risks and obstacles.
What We Do
Identifying Opportunities | Delivering Market Insights | Bridging the Gap
What We Do
Identifying Opportunities | Delivering Market Insights | Bridging the Gap
"Business, more than any other occupation, is a continual dealing with the future; it is a continual calculation, an instinctive exercise in foresight."
- Henry R. Luce (Time and Life Magazine)
Paradigms in Flux
In a constantly evolving global marketplace, new business models and digital platforms are facilitating more intimate relationships between companies and their customers all over the world. To help our clients not only keep pace, but excel in this environment, Athos Ventures merges traditional best practices from research, competitive intelligence, marketing and business development with innovative thinking.
Our teams draw on their global perspectives and experience to form creative, process-driven solutions to take your company to the next level.
Identifying Opportunities
Consumers have learned to appreciate form as well as function, looking for solutions that fit seamlessly into their lives. As they are exposed to a wider range of products and services, what used to be simple has become complex.
Determining the right product-market fit requires a rapid delivery of market insights, direct from end-users and other participants. This is what we provide. With our collaborative approach to research and advisory, we work with you to pinpoint opportunities most suitable for your company and help you understand how to capture them.
Our Approach
| Our Approach |
Our Approach
| Our Approach |
Our Approach
Our process begins with a deep dive where we extract as much information as we can out of a situation before intervening. With in-house research analysts based in the U.S and in China, we compile primary and secondary research to construct a model around your company - taking into account globalization, economics, market dynamics and consumer behavior. This critical step helps build our understanding at an early stage, which we use to shape the project and mold our final recommendations.
From there, we are able to help our clients optimize their positioning through advisory on product development, new markets, business development, customer acquisition and branding.
Services
| Our Services |
Services
| Our Services |
We are a process driven firm, but understand that much of the work we do happens behind the scenes. It is for this reason that for the preliminary research to implementation and support phases, we aim to maintain transparency with our clients. With a client base ranging from Fortune 500’s to budding start-ups, our team combines creativity with a proven methodology to develop customized solutions.
Achieving Sustainable Growth
Stacking marketing consulting services on top of research, we're able to pinpoint areas of opportunity and show you how to build them into your long-term objectives. While speed is important, the key is to set the groundwork for scalable, controlled growth.
Market Expansion | Marketing Strategy Product Diversification | Business Development
Transforming Customer Experiences
Ensuring that brand perception is on point, managing customer expectations and then refining the customer experience to be simple and seamless.
Market Research | Voice of Customer | Brand Strategy
Building Brands That Resonate
Easier said than done. We help you distill your brand into a baseline concept and build out a clear message consistent across all customer interactions. This might include refining product and service offerings, website design, marketing materials, etc.
Competitive Intelligence | Brand Strategy | Product Development
The Team
| The Team |
The Team
| The Team |
We have brought together a dedicated team of professionals from an array of disciplines. Our core team has over three decades of international experience in the areas of operations management, branding, marketing strategy development, market research and marketing consulting. Drawing on its extensive international experience and capabilities, our team has worked with numerous Fortune 500 companies to achieve their long term goals in China and the U.S.
Meet The Core Team
Frank Y.
Managing Director, Co-founder
Prior to founding Athos Ventures Frank headed the Research and Consulting division, as well as Global Business Development at a leading Beijing-based marketing consulting firm, working with numerous Fortune 50 and Fortune 100 companies. In addition, he also has a background in finance from his time as a stockbroker at a top Wall Street-based investment firm. As a natural-born leader, Frank’s peers applaud him for his ability to guide and motivate teams from an array of disciplines and cultural backgrounds. With a focus and interest in international business, Frank’s career has led him to live in international hubs such as San Francisco, Beijing, and New York City.
Office: New York City
Past Projects:
- Siemens
- ABB
- Emerson
- Honeywell
- Olympus
- Owens Corning
- Alstom
Stephanie Z.
Partner, Co-founder
Stephanie holds an MBA from the prestigious Tsinghua University School of Economics and Management and MIT Sloan School of Management, and has extensive international experience within the luxury and fashion industry in the areas of e-commerce, marketing, brand management, and business development. She is known for being a “big-picture” thinker and adept at identifying opportunities and transforming emerging markets into tangible businesses. Stephanie’s passion for combining creativity and her business acumen has enabled her to work with some of the most creative brands in the world.
Office: New York City
Past Projects:
- Microsoft
- Universal Music Group
- Cartier
- Polo Ralph Lauren - Club Monaco
- Adidas Y-3
- HUE
- Calvin Klein
Allan C.
Senior Consultant
With a background in supporting high-impact marketing & strategy projects, Allan brings a breadth of experience that comes from working across many industries as marketing practitioner, client engagement manager, and business development manager. Most notably, Allan's experience in the creation and implementation of CSR campaigns and events has led him to projects such as the BMW China CSR Account's social media campaigns. Additionally, Allan is experienced in all levels of client services and working with stakeholders in a variety of contexts such as in real estate, international client development, media buying, and events planning.
Office: Vancouver
Past Projects:
- BMW
- Pepsico
- Adobe
- Siemens
- ABB
- ITM Model Look North America
Elaine J.
Senior Consultant
Elaine has extensive consulting experience in helping international clients understand, develop, and implement market-driven strategies in the technology, pharmaceutical, chemical, and petrochemical industries. With an MBA in Marketing/International Business from Boston University School of Management, Elaine’s field of expertise includes market research and intelligence, data analysis, and strategy implementation activities. Originally from Shanghai, Elaine enjoys and excels at working with cross-cultural teams to achieve clients’ long-term business goals.
Office: San Francisco
Past Projects:
- Harvard Business School
- Exxon Mobil
- BASF
- Bayer
- NetApp
- EMC
- Hyperion
Partners and Advisors
Our core team and team members, based in the U.S., each have specific expertise and experience in developing markets, most notably in China. Additionally, Athos Ventures also maintains a strong network of partners and advisors who help support our work in China. Our strategic partners are leaders in the areas of market research, public relations, licensing, sourcing, etc.
Athos Ventures' advisors include Fortune 500 company board members, successful China and U.S. entrepreneurs, as well as thought leaders from top tier universities. They provide guidance and key insights into their respective areas of expertise.
Contact Us
| Contact Us |
Contact Us
| Contact Us |
General Inquiries
info@athosventures.com
OR
Send Us a Message
Thank you for visiting Athos Ventures’ company website. You can be assured that we care as much about our work as we do about our clients. If you have any inquiries or would like to find out more about how we can help your company, please send us a message. We’d love to hear from you.
Headquartered in Midtown Manhattan.